The two-day MIXEL Asia-Pacific Distributor Core Competency Enhancement Training successfully concluded at MIXEL China on December 2-3, 2025.

With the core theme of "Deepening Cooperation, Empowering Growth, and Co-creating the Future," this training was jointly and meticulously planned by MIXEL's Chinese and French teams. It brought together core distributor representatives and technical specialists from multiple countries and regions, including South Korea, Australia, Singapore, and the Taiwan region of China. Through diversified formats such as theoretical instruction, on-site factory visits, in-depth analysis of successful cases, and roundtable experience forums, the program focused on enhancing professional capabilities and strengthening market competitiveness. It provided essential support for the coordinated development of channels and the pursuit of business goals in the Asia-Pacific region.

Precisely Empowering   Anchoring the Core Needs of Channels

As a key implementation measure of MIXEL’s channel strategy in the Asia-Pacific region, this training program precisely focused on actual needs. It closely centered on the core product features of MIXEL agitators and deeply integrated the regional market characteristics of multiple sectors—such as wastewater treatment, solid waste anaerobic treatment, fine chemicals, petrochemicals, sugar production, mining, and papermaking—with the practical business requirements of distributors. Through the breakdown of typical application scenarios and an in-depth analysis of product differentiation and competitive advantages, distributors were equipped with the essential skills to effectively promote products across various industries and accurately align with customer needs.

During the practical session, the organizer arranged for all distributors to visit MIXEL's production base in China. They conducted on-site observations of the entire production process, including welding, assembly, and testing, as well as the quality control standards. This provided distributors with a more intuitive and in-depth understanding of MIXEL's standardized and meticulous quality control system.

Cross-regional Collaboration    Spark Market Synergy

This training program served not only as a classroom for the dissemination of professional knowledge but also as a communication bridge fostering deep interaction and consensus-building among Asia-Pacific distributor partners. During the "Market Experience Sharing" roundtable forum, distinguished distributor representatives from South Korea, Australia, Singapore, and the Taiwan region of China took the stage in succession, sharing their successful practices in local market expansion and customer retention.

During the forum, participating guests engaged in enthusiastic discussions around core topics such as "Strategies for Breaking Through Regional Market Competition" and "Opportunities for Cross-border Business Synergy and Collaboration." Through the exchange of ideas, they shared market intelligence and operational insights. In addition to the substantial professional courses, the organizers thoughtfully arranged offline interactive activities, including a welcome dinner and visits to local landmarks. These activities fostered emotional connections among distributors in a relaxed atmosphere, strengthened the foundation of trust for long-term cooperation, and solidified the relational bonds essential for future cross-regional collaborative development.

Achieving Tangible Outcomes  Jointly Opening a New Chapter for Asia-Pacific Growth

At the conclusion of the training program, all participants successfully completed various learning tasks, including theoretical assessments and practical outcome presentations, and were awarded graduation certificates. During the closing ceremony, attendees widely praised the training for its practical and business-aligned content. They emphasized that the program not only facilitated the advancement of their professional skills but also strengthened their confidence in deepening market collaboration and pursuing shared growth with MIXEL.

The successful conclusion of this Asia-Pacific distributor training has not only built a more solid bridge of cooperation between MIXEL and its distributor partners but has also infused the Asia-Pacific market with strong momentum for sustained business growth. In the future, MIXEL will continue to uphold its partner-centric philosophy in channel empowerment, consistently deepen all-round support for distributors, and advance side by side with global distributor partners to jointly chart a new chapter of high-quality development in the global market.